ABOUT US

Wella Professionals is a leading hair care brand with over 140 years of expertise, trusted by stylists for its innovative, high-performance, science-backed formulas designed for all hair types and concerns. Their philosophy is to empower individuals' self-expression through products that provide more strength, smoothness, and color vibrancy. 

Easy-to-use products that are PETA-certified cruelty-free, and largely free of parabens, sulfates, and harsh chemicals. The brand focuses on creating high-quality formulas that provide salon-quality results for all hair types and textures. 

Repairs molecular damage: The K18Peptide™ works inside the hair's core to reconnect broken polypeptide chains, which are damaged by services like bleaching, coloring, and heat.
Restores strength and elasticity: By repairing these bonds, K18 restores hair's original strength, softness, and bounce, making it less prone to breakage.
Minimizes damage: The formula's pH-optimized design helps minimize c

A luxury vegan and clean beauty brand that offers high-performance, botanical-powered products designed to be safe and effective for all hair types and textures. The brand focuses on creating an "effortless, elevated, clean" experience for users. 

Multi-award-winning, problem-solving hair care brand known for its innovative, science-backed formulas that specifically cater to the challenges of color-treated hair. The brand's philosophy, developed by founder Gail Federici and her in-house chemist, is to create first-of-a-kind products that solve common issues like frizz, dullness, and thinning, while completely avoiding ingredients that can c

Leaf & Flower is an innovative, professional hair care brand known for its therapeutic product lines. The brand was developed "for stylists, by stylists" and is committed to delivering tangible, instant results for all hair types and textures through high-performance, plant-based formulas.